UX DESIGN
A few recent successes of my online work. Redid the strategy for Polaris Industries' most successful product, The RZR Off-road vehicle webpage by implementing a totally new story telling theme to engage the user by telling them what it has to offer in a visual and fun informative way. Also just launched a new member signup strategy for ONE20 by launching a fully new website with the driver as the main focus to give them all they need for their membership experience. At Godfathers Exterminating, designed and wrote copy for all of the website bringing them a fully capable mobile experience. At Schwan's Inc., re-designed the holiday mobile site making it much more user friendly. They will be implementing my design for the holiday section to the rest of the mobile site in the next year. Also designed a complete overhaul of the entire RateGenius website, including the home page, inside pages and the online application. Applying UX/UI practices enabling it to be mobile responsive with optimal navigation.
Implemented a fully new Material centered design for their website. We focused on bringing the members updated information on what they receive with their membership and are making a full community for truckers to communicate back and forth.
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Redid the strategy for Polaris Industries' most successful product, The RZR Off-road vehicle webpage by implementing a totally new story telling theme to engage the user by telling them what it has to offer in a visual and fun informative way.
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Inaddition, re-designed the snowmobile look and feel for a future launch coming this spring.
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Redesigned the Schwan's mobile site for their Holiday release in Nov. 2017. They will be taking my new design and implementing it for the entire mobile site in the next year.
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Godfather's Exterminating, LLC
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Designed the entire mobile and desktop website and copy. Created storyboarding, site maps and prototyping with stakeholders, from conception to launch.
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Worked with stakeholders to make a completely new, responsive website for Zpeg, a video compression startup in Austin, Texas.
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Working with a client, I started the redesign of the Grand Ave Pharmacy website. I went with a fresh and much more user friendly feel and design, starting with the the new online refills section at the top, the center of attention.
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New Design in August, 2016. Focused on informing the customer on who rateGenius is and made sure we had a forward thinking responsive design. We also added a loan calculator to provide value for the sales team in closing deals.
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The new online application with responsive design. It went from a one page application to a six step process to guide the customer to completion. Completed applications increased from 8.9% to 22.4%.
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A call to action for the online application is on the right side of every page with the phone number to talk to a loan specialist and button directing them to the online app. This is what separates RateGenius from the competition; when the customer calls, he or she will actually talk to a human. I focused on the customer service aspect throughout the website.
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