DIRECT MARKETING
This displays a variety of work samples from Best Buy, Camping World & Good Sam, RateGenius and GS Media & Events.
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Rather than constraining myself to a single category, I have experience with all aspects of marketing; conceptualizing and designing first-stage company branding, logos, magazine layouts, multimedia advertisements, direct mail, postcards and billboards.
Best Buy World Wide Circulation
Each week I designed the music, movies and gaming sections in the largest printed circulation in the world, the Best Buy Sunday insert. Collaborating with department heads, organized the content within each insert by inventory and profit, and then created the artwork. Once the printed version was completed, I converted it to online with wireframes.
Magazines
GS Media & Events published over 15 magazines including CampingLife, MotorHome, SnowGoer, ATV & ATV sport, Rider, Cruising Rider and PowerBoat magazines. My work included magazine spreads, inserts, ads and media kits for each.
Camping World/Good Sam Club ads
Camping World had over 40 RV, boat, power sports and home and garden shows across the country. I designed all the programs, ads, billboards, flyers and logos for each event, working with executives, sales staff and designers to create a consistent look for each category.
RateGenius and FinanceGenius
As Creative Director, I conceptualized, designed and managed all online and print materials, mainly B2B to grow our lending network, and branding to grow our visibility. This represents a variety of work from flyers to infographics.
RateGenuis Direct Mail
RateGenius is one of the largest distributors of direct mail in the country and it is the number one lead generator for the business. Working with the direct mail team, I determined the focus for each geographical location, and targeted with demographic specific headlines and offers.
Go Out Games
As part of a small startup team, I produced the branding for this interactive pub crawl game. This is the start of the outside folding package and inside slides. The go out games stickers are inserted inside.
