Karl Matthies
UX/UI DESIGNER, CREATIVE DIRECTOR,
ART DIRECTOR & SENIOR GRAPHIC DESIGNER
KM
I create solutions for business problems with design strategy and user experience. Strong conceptual thinker, outstanding visual and strategically focused designer, with proven leadership abilities. Hands-on leader in creative concepting and strategy development. Extensive understanding of marketing and brand objectives, consumer needs, and the value of effective communications. Strong communication and presentation skills.
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Clients include Polaris Industries, ScaleFactor, AVAI Mobile, ONE20, Best Buy, Dish Network, GEICO, Camping World, Good Sam Club, Schwan's Inc., Godfathers Exterminating and rateGenius.
My areas of expertise include but are not limited to: brand development and management, brand architecture, brand identity strategy and creation, marketing, information design, user experience design, user interface design, creative management, email campaigns and direct mail.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN DESIGN- 16+ YEARS EXPERIENCE
USER EXPERIENCE DESIGN
95%
UX TESTING/RESEARCH
90%
GRAPHIC DESIGN
95%
BRAND IDENTITY
95%
COPY & CONTENT
80%
DIRECT MAIL
90%
EMAIL CAMPAIGNS
90%
VIDEO DESIGN
70%
ILLUSTRATION
70%
CODING
50%
02 PORTFOLIO
MY LATEST WORK.
UX DESIGN
DIRECT MARKETING
DIGITAL/SOCIAL
03 Experience
2018
ONE20
UX Designer
Just launched a completely new member focused website: www.one20.com. Worked on flows and placement for the Maps & ELD apps for iOS and Android devices. Design deliverables from wireframes, personas, user flows, productions graphics for all mediums. Business Develepment support for design engagements.
2016 - ongoing
KM DESIGN
Creative Design Lead/UX Designer/Graphic Designer
Working with clients such as ScaleFactor, Polaris Industries, Schwan’s Inc, AVAI Mobile, Godfathers Exterminating, Grand Ave. Pharmacy, Fancy Awesome and more to create & design responsive websites, mobile apps and graphic design. I specialize in user experience, graphic design and project management.
2012-2014
WUNDERMAN
Senior Graphic Designer
Designed the weekly Best Buy print insert into global newspapers and stores, then translated them by producing wireframes and custom tiles for the website and mobile site. Conceptualized and designed for the music, movies, gaming, mobile, appliances, digital imaging, computing and home theater department categories as well as ads and promos.
2006-2012
GS MEDIA & EVENTS
Art Director/Graphic Designer
Managed design team. Designed and provided feedback to ensure design consistency and design skill improvement for 32 RV, Powersports and Home & Garden shows across the country. Lead the branding initative for all aspecs of advertising in National magazines and newspapers. Designed 32 page programs and also magazine spreads for ATV, ATVSport, SnowGoer, Rider, MotorHome and Camping Life Magazines.
2001-2006
EVENTS & ADVENTURES
UX Designer/Web Designer/Graphic Designer
Designed the website, promos, event calendars, ads, flyers, brochures, and website graphics.
2014-2016
RATEGENIUS
Creative Director/UX Designer
Spearheaded and designed marketing initiatives for entire company; manage the customer experience, branding, style guides, marketing strategy, including social marketing and B2B. Led a team in producing collateral, press releases, newsletters, web design and content, graphic design, video, and photo elements. Conduct market research, including user testing and explore alternative messaging methodologies. Create customizable templates for company use.
CONTACT
I am eager to discuss your business needs, how I can help and answer any questions you may have.